SaaS & Technology
Support for Technology Businesses Built to Scale
SaaS and technology companies are built on systems, data and long-term growth.
Growth with us is informed, measurable and sustainable.
Revenue models evolve
Costs shift from development to growth
Hiring accelerates before systems are fully mature
Decisions carry longer-term implications
As these businesses scale, complexity increases quickly:
At Twenty32, we support SaaS and technology companies with integrated financial, marketing and people systems — so growth is informed, measurable and sustainable.
Who We Work With
We specialize in working with:
SaaS companies and subscription-based businesses
Product-led and service-enabled technology companies
Founder-led growing teams
Canadian-based or Canada-operated tech businesses
Our clients are often:
Past the initial product stage
Managing recurring revenue and churn
Preparing for growth, fundraising or profitability
Seeking clearer visibility into performance metrics
They don’t need more tools.
They need clarity and control.
Why an Integrated Model Matters for SaaS & Technology
In technology businesses, decisions are tightly interconnected:
Financial models inform product and hiring decisions
Marketing spend affects runway and lifetime value
Hiring impacts burn rate and delivery timelines
Incomplete data leads to misaligned priorities
When finance, marketing, and people systems operate in silos, leaders lose visibility and confidence.
Our integrated approach allows you to:
Understand runway, burn, and recurring revenue clearly
Align marketing investment with measurable outcomes
Scale teams responsibly with cost awareness
Make decisions grounded in real data, not assumptions
How Twenty32 Supports SaaS & Technology Companies
Fractional Financial Support (Bookkeeping, Controller & CFO Services)
We provide financial support designed for recurring-revenue and growth-focused businesses.
Financial Services may include:
SaaS-focused bookkeeping and financial systems
Revenue recognition and MRR tracking
Controller-level reporting and oversight
Cash flow forecasting and runway analysis
Fractional CFO support for growth, fundraising, and planning
KPI dashboards and metric clarity
Strategic growth planning
Our focus is on clarity, accuracy, and decision-ready reporting.
Digital Marketing Support (Winning the Right Work)
Marketing in SaaS is not about visibility alone — it’s about efficiency and return.
Marketing Support may include:
SEO for product-led and solution-based discovery
Content strategy aligned with buyer journeys
Paid acquisition and SEM
Social media presence (when appropriate)
Marketing planning aligned with runway and growth goals
Long-term brand visibility, not short-term spikes
Campaign tracking and performance reporting
We focus on measurable growth, not noise.
Fractional HR Management (Because Growth Involves Humans)
People decisions in technology companies have a direct impact on burn rate and execution.
HR Support may include:
Fractional HR management
Hiring structure and role planning
Contractor vs employee guidance
Onboarding processes and documentation
Compliance-aware HR support for Canadian tech companies
Support through scaling and organizational change
A listening ear when you need to vent
This allows teams to grow with clarity and control.
Why SaaS & Technology Companies Choose Twenty32
Our clients don’t come to us for one-off tasks. They come to us because they want:
Clear financial and operational visibility
Fewer disconnected advisors
Systems that scale with growth
Support grounded in data and structure
Long-term operational partnership
We work best with teams that value:
Measured growth over speed alone
Clear metrics over assumptions
Sustainable systems over reactive fixes
Rest assured that you're partnering with a company that values your time and excels in delivering prompt and effective solutions.
What you can count on from Twenty32
Your own Account Manager will always go to bat for you, keeping your best interests in mind in each area we work in and ensuring we remain true to your vision.
Customer Account Manager Team
Professional + Talented Team Members
Our team is built up of individuals who all share the same passion for their individual roles as they do for your collective business goals.
As part of our promise, we will continue to support you for as long as you need, ensuring that you are ready for whatever comes your way next.
Continued Support + Service
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book a session with us.
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No. Many clients start with financial support and expand into marketing or HR as their business grows. Services are designed to work together — but are not mandatory as a bundle.
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Traditional accounting focuses primarily on compliance and historical reporting. Our SaaS support goes further by providing ongoing bookkeeping, controller-level oversight, and fractional CFO support tailored to recurring revenue models, growth planning, and metric-driven decision-making.
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Yes. Our digital marketing support focuses on measurable growth. This may include SEO, content strategy, paid acquisition, and campaign planning aligned with your financial model and growth goals. Marketing decisions are made with cost efficiency and return in mind.
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Pricing depends on the size, complexity, and needs of the business. Most SaaS and technology clients invest between $1,500 and $6,000+ per month, depending on the level of financial, marketing, and people support required.
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Yes. Our fractional HR support helps SaaS and technology companies plan hiring, structure roles, onboard team members, and manage people-related complexity in a compliant, organized way. This is especially helpful as teams scale and burn rate becomes a key concern.
If you’re earning approximately $150k+ annually and feel like your business has outgrown DIY systems, Twenty32 is designed to support your next stage of growth.
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Many businesses end up managing multiple vendors who don’t talk to each other — a bookkeeper focused only on accuracy, a marketer focused only on growth, and ad-hoc HR support when something breaks.
At Twenty32, our services are designed to work together. Financial insights inform marketing decisions, marketing growth aligns with cash flow and capacity, and people decisions are made with clarity around sustainability. This integrated approach reduces overwhelm and leads to better long-term outcomes.