Built for technology businesses that scale. Informed, measurable, sustainable.
— SAAS & TECHNOLOGY
Fractional finance, HR, and marketing for SaaS and technology companies — built around recurring revenue, runway, and the metrics that actually drive growth.
$500k+
Typical client revenue
3-in-1
Finance, marketing & HR
Canadian
Built for Canadian business
THE PROBLEM
SaaS and technology businesses can get more complex faster than systems can keep up.
Revenue models evolve, costs shift, hiring accelerates, and the decisions you make today carry longer-term implications. Without integrated systems, leaders lose visibility — and confidence.
WHO WE WORK WITH
We work best with SaaS and technology companies past the initial product stage — managing recurring revenue, preparing for growth or fundraising, and seeking clearer visibility into the metrics that matter.
Built for founder-led tech businesses ready to scale.
Recurring revenue businesses managing MRR, churn, and the metrics that matter for sustainable growth.
Technology companies blending product and service models — needing clarity across both revenue streams.
Tech businesses preparing for growth, fundraising, or profitability with real ambition to scale responsibly.
WHY IT WORKS
In technology, every decision is connected. Your support should be too.
Financial models inform product and hiring decisions. Marketing spend affects runway. Hiring impacts burn rate. When these systems operate in silos, leaders lose confidence. Our integrated model closes the gap.
Real-time visibility into MRR, ARR, runway, and burn — so capital decisions are grounded in actual data, not assumptions.
Marketing investment tied to capacity, runway, and measurable return — not just impressions or top-of-funnel noise.
Hiring decisions made with cost awareness, runway visibility, and the org design needed to support real delivery.
HOW WE HELP
Three areas where SaaS and tech get the most value.
Whether you need recurring revenue clarity, hiring structure, or measurable marketing — here's how Twenty32 supports the technology businesses we work with.
Books
Financial support built for recurring-revenue and growth-focused businesses. Clarity, accuracy, and decision-ready reporting.
What we deliver
- SaaS-focused bookkeeping and financial systems
- Revenue recognition and MRR tracking
- Controller-level reporting and oversight
- Cash flow forecasting and runway analysis
- Fractional CFO support for fundraising and planning
- KPI dashboards and metric clarity
- Strategic growth planning
What you get out of it
- Clear visibility into runway, burn, and MRR
- Reporting investors and boards can actually use
- Confidence in your numbers ahead of any raise
- Strategic guidance for major decisions
People
Fractional HR support for technology companies scaling teams responsibly — with clarity, structure, and cost awareness.
What we deliver
- Fractional HR management
- Hiring structure and role planning
- Contractor vs. employee guidance
- Onboarding processes and documentation
- Compliance-aware HR for Canadian tech
- Support through scaling and org change
- People strategy aligned to growth goals
What you get out of it
- Hiring that aligns with burn and capacity
- Cleaner compliance as you scale
- Stronger onboarding and retention
- Confidence in people decisions, not gut feel
Growth
Marketing in SaaS is about efficiency and return — not visibility alone. We focus on measurable growth, not noise.
What we deliver
- SEO for product-led and solution-based discovery
- Content strategy aligned with buyer journeys
- Paid acquisition and SEM
- Social media presence (when appropriate)
- Marketing planning aligned with runway
- Long-term brand visibility, not short-term spikes
- Campaign tracking and performance reporting
What you get out of it
- Marketing investment tied to measurable return
- Predictable pipeline aligned with growth goals
- Stronger brand presence in your category
- Clear visibility into what's actually working
WHY TWENTY32
Why SaaS and tech companies choose us.
Our clients don't come to us for one-off tasks. They come for clear visibility, fewer disconnected advisors and systems that scale with growth.
MRR, ARR, runway, churn, CAC, LTV — these aren't foreign concepts. They're baked into how we structure financial and operational support.
Reports designed for founders, boards, and investors — not just bookkeeping outputs. Numbers you can actually act on.
SR&ED awareness, Canadian tax context, employment law for tech roles — combined with proven SaaS finance expertise.
A full back-office team for less than the cost of a single in-house hire — without sacrificing depth, expertise, or accountability.
From early-stage SaaS to growth-stage tech — our level of support scales with your business through every milestone.
Books, people, and growth — coordinated under one team that sees how all three connect. Not three vendors operating in silos.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book a session with us.
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No. Many clients start with financial support and expand into marketing or HR as their business grows. Services are designed to work together — but are not mandatory as a bundle.
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Traditional accounting focuses primarily on compliance and historical reporting. Our SaaS support goes further by providing ongoing bookkeeping, controller-level oversight, and fractional CFO support tailored to recurring revenue models, growth planning, and metric-driven decision-making.
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Yes. Our digital marketing support focuses on measurable growth. This may include SEO, content strategy, paid acquisition, and campaign planning aligned with your financial model and growth goals. Marketing decisions are made with cost efficiency and return in mind.
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Pricing depends on the size, complexity, and needs of the business. Most SaaS and technology clients invest between $1,500 and $6,000+ per month, depending on the level of financial, marketing, and people support required.
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Yes. Our fractional HR support helps SaaS and technology companies plan hiring, structure roles, onboard team members, and manage people-related complexity in a compliant, organized way. This is especially helpful as teams scale and burn rate becomes a key concern.
If you’re earning approximately $150k+ annually and feel like your business has outgrown DIY systems, Twenty32 is designed to support your next stage of growth.
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Many businesses end up managing multiple vendors who don’t talk to each other — a bookkeeper focused only on accuracy, a marketer focused only on growth, and ad-hoc HR support when something breaks.
At Twenty32, our services are designed to work together. Financial insights inform marketing decisions, marketing growth aligns with cash flow and capacity, and people decisions are made with clarity around sustainability. This integrated approach reduces overwhelm and leads to better long-term outcomes.
Book a free consultation — we'll review where you are, identify the gaps and show you what a Twenty32 engagement would look like.