You’re good at your trade. Running the business is a different job.
— CONSTRUCTION & TRADES
Twenty32 gives construction and trades companies the financial clarity, marketing strategy and people systems to stop firefighting — and start scaling with confidence.
$500k+
Typical client revenue
3-in-1
Finance, marketing & HR
Canadian
Built for Canadian business
THE PROBLEM
Most construction owners are running the job and the business at the same time.
That’s a hard thing to do well — especially when cash flow doesn’t match your invoices, margins are unclear and every hire feels like a gamble.
WHO WE WORK WITH
Built for owner-led construction and trades businesses
We work best with companies past the survival stage and ready to build something durable — typically $500k+ in annual revenue with real ambition to grow.
Residential and commercial, multi-crew operations managing complex projects.
Electrical, plumbing, HVAC, framing, finishing — owner-led and growing.
Consistent revenue, scaling responsibility, and done with DIY systems.
WHY IT WORKS
In construction, everything is connected. Your support should be too.
Most businesses manage their finances, marketing, and people through separate vendors who never talk. That gap is where decisions go wrong. Our integrated model closes it.
Job-level profitability tracking, not just revenue totals — so pricing and growth decisions are based on real data.
Marketing aligned with your capacity and the margins you actually need — not vanity metrics.
Hire, onboard, and retain people with real systems behind you — not gut feeling and hope.
HOW WE HELP
Three areas where contractors get the most value.
Whether you need clean books, reliable hiring, or more leads coming through the door — here's how Twenty32 supports the construction and trades businesses we work with.
Books
Keep your books clean, your payroll on time, and your job costs accurate — even when project complexity ramps up.
What we deliver
- Full-service bookkeeping and reconciliations
- Job costing and project profitability tracking
- Payroll for crews and subcontractors
- Holdback and progress billing management
- GST/HST and CRA compliance
- Month-end close and reporting
- Cash flow planning and forecasting
What you get out of it
- Real visibility into job profitability
- On-time payroll and supplier payments
- Confidence at tax time
- Clean records for bonding, financing, or audits
People
Build the crew you want with structured hiring, onboarding, and HR systems designed for trades businesses.
What we deliver
- Recruiting and hiring support for trades roles
- Onboarding workflows and documentation
- Employment contracts and offer letters
- Safety and workplace policy support
- Performance management programs
- Employment standards compliance
- Subcontractor vs. employee classification
What you get out of it
- Faster, more consistent crew hiring
- Fewer HR-related headaches and surprises
- Cleaner compliance with employment standards
- Stronger retention as your business grows
Growth
Get more of the right leads — without relying on referrals alone or guessing what's working.
What we deliver
- Local SEO and Google Business Profile management
- Website optimization for lead generation
- Google and Meta advertising campaigns
- Reputation and review management
- Content and case studies
- Social media for trades and contractors
- Performance tracking and reporting
What you get out of it
- More inbound leads from your local area
- Better-quality jobs, not just more of them
- A professional online presence
- Clear visibility into what marketing is producing
WHY TWENTY32
Why contractors choose us for their back office.
Most firms try to fit construction into their generic templates. We've structured Twenty32 around the realities of how trades businesses actually run.
Holdbacks, progress billing, job costing, subcontractors, change orders — these aren't foreign concepts. They're baked into how we work.
From GST/HST to employment standards to safety policy, we keep your business aligned with Canadian and provincial requirements.
Canadian tax context, employment law, and trades market. We know the regional realities of how your business actually operates.
A full back-office team for less than the cost of a single in-house hire — without sacrificing depth, expertise, or accountability.
From solo contractor to multi-crew operation — our level of support scales with your business without forcing you into rigid packages.
Books, people, and growth — coordinated under one team that understands your whole business. Not three vendors who never talk.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book a session with us.
-
No. Many clients start with financial support and expand into marketing or HR as their business grows. Services are designed to work together — but are not mandatory as a bundle.
-
Absolutely. One of our core focuses is helping construction businesses see job-level profitability clearly so pricing and growth decisions are based on real data.
-
Yes. We work with both owner-operators and growing teams with employees and subcontractors.
-
Pricing depends on complexity and level of support. Most construction clients invest between $1,000 and $5,000+ per month, depending on job volume, crew size, and services required.
-
Our services are best suited for companies who are past the startup phase and ready to build real infrastructure. This typically means consistent revenue, growing responsibility, and a desire to move away from reactive decision-making.
If you’re earning approximately $250k+ annually and feel like your business has outgrown DIY systems, Twenty32 is designed to support your next stage of growth.
-
Many business end up managing multiple vendors who don’t talk to each other — a bookkeeper focused only on accuracy, a marketer focused only on growth, and ad-hoc HR support when something breaks.
At Twenty32, our services are designed to work together. Financial insights inform marketing decisions, marketing growth aligns with cash flow and capacity, and people decisions are made with clarity around sustainability. This integrated approach reduces overwhelm and leads to better long-term outcomes.
Book a free consultation — we'll review where you are, identify the gaps and show you what a Twenty32 engagement would look like.