Construction & Trades
Support Built for the Reality of Construction & Trades
Running a construction company isn’t just about doing great work.
It’s about managing cash flow, jobs, crews, timelines and growth — often all at the same time.
Are excellent at their trade
Are constantly juggling projects
Carry financial risk personally
Make decisions under pressure
And don’t have time for fragmented advice
Many construction business owners:
At Twenty32, we support construction and trades businesses with integrated financial, marketing and people systems — so you can spend less time firefighting and more time running a stable and profitable operation.
Who We Work With
We specialize in supporting:
General contractors and subcontractors
Residential and commercial trades
Owner-led construction businesses
Companies with employees and subcontractors
Businesses ready to grow beyond survival mode
Our clients are often:
Busy, not disorganized
Profitable on paper but tight on cash
Scaling crews without clear systems
Managing too much in their head
They don’t need more tools.
They need clarity and control.
Why Construction Businesses Need Integrated Support
In construction, everything is connected:
Job costing affects pricing and profit
Cash flow affects payroll and scheduling
Marketing affects the type of work you win
Hiring affects timelines, safety and stress
When these areas are handled separately, owners can stay stuck reacting instead of leading.
Our integrated model allows you to:
Understand job profitability clearly
Improve cash flow and planning
Win better projects — not just more work
Build a reliable crew without constant turnover
Make decisions based on real numbers
How Twenty32 Supports Construction and Trades Businesses
Fractional Financial Support (Bookkeeping, Controller & CFO Services)
Construction accounting is complex — and getting it wrong is expensive.
Financial Services may include:
Construction-specific bookkeeping
Progress billing and retainage tracking
Controller-level reporting and oversight
Cash flow visibility and forecasting
Fractional CFO support and strategic planning
Payroll services for construction employees
Strategic growth planning
We don’t just record transactions.
We help you understand where your money is actually being made.
Digital Marketing Support (Winning the Right Work)
Many construction businesses rely on referrals alone — until growth stalls.
Marketing Support may include:
Local SEO for construction and trades
Website and content development
Google Ads and SEM
Social media presence (when appropriate)
Campaigns aligned with capacity and cash flow
Long-term brand visibility, not short-term spikes
Campaign reporting and analytics
We focus on quality of work, not vanity metrics.
Fractional HR Management (Because Growth Involves Humans)
As soon as you hire, even one person, complexity increases.
HR Support may include:
Fractional HR Management
Contractor and team structure guidance
Policies, onboarding and documentation
Support with role clarity and expectations
Compliance-aware HR support for Canadian businesses
Support through hiring and people decisions
A listening ear when you need to vent
This allows you to grow your team without constant headaches.
Why Construction and Trades Businesses Choose Twenty32
Our clients don’t come to us for one-off tasks. They come to us because they want:
Clear financial insight, not guesswork
Fewer vendors to manage
Systems that support growth
Less stress around money and people
A partner who understands construction realities
We work best with founders who want:
Control, not chaos
Sustainable growth, not burnout
Straight answers and reliable systems
Rest assured that you're partnering with a company that values your time and excels in delivering prompt and effective solutions.
What you can count on from Twenty32
Your own Account Manager will always go to bat for you, keeping your best interests in mind in each area we work in and ensuring we remain true to your vision.
Customer Account Manager Team
Professional + Talented Team Members
Our team is built up of individuals who all share the same passion for their individual roles as they do for your collective business goals.
As part of our promise, we will continue to support you for as long as you need, ensuring that you are ready for whatever comes your way next.
Continued Support + Service
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book a session with us.
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No. Many clients start with financial support and expand into marketing or HR as their business grows. Services are designed to work together — but are not mandatory as a bundle.
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Absolutely. One of our core focuses is helping construction businesses see job-level profitability clearly so pricing and growth decisions are based on real data.
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Yes. We work with both owner-operators and growing teams with employees and subcontractors.
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Pricing depends on complexity and level of support. Most construction clients invest between $1,000 and $5,000+ per month, depending on job volume, crew size, and services required.
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Our services are best suited for companies who are past the startup phase and ready to build real infrastructure. This typically means consistent revenue, growing responsibility, and a desire to move away from reactive decision-making.
If you’re earning approximately $250k+ annually and feel like your business has outgrown DIY systems, Twenty32 is designed to support your next stage of growth.
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Many business end up managing multiple vendors who don’t talk to each other — a bookkeeper focused only on accuracy, a marketer focused only on growth, and ad-hoc HR support when something breaks.
At Twenty32, our services are designed to work together. Financial insights inform marketing decisions, marketing growth aligns with cash flow and capacity, and people decisions are made with clarity around sustainability. This integrated approach reduces overwhelm and leads to better long-term outcomes.