Coaches & Wellness Consultants
Supporting the Whole Business — Not Just One Piece of It.
Running a coaching or consulting business isn’t just about delivering transformation.
It’s about managing money, growth, visibility and people — often all at the same time.
Most founders try to solve these problems seperately:
A bookkeeper for finances
A marketer for growth
A contractor for operations or HR
Disconnected advice
Conflicting priorities
More decisions, not fewer
And a business that still feels fragile
What they end up with is:
At Twenty32, we take a different approach. We support the full operational foundation of service-based businesses — so growth feels coordinated, not chaotic.
Who We Work With
We specialize in working with:
Coaches, consultants and wellness entrepreneurs
Founder-led, service-based and online businesses
Businesses built around expertise, programs and offers
Founders who are ready for real infrastructure
Many of our clients are:
Scaling faster than their systems
Carrying the business largely on their own shoulders
Emotionally exhausted by constant decision-making
Torn between wanting growth and fearing instability
They don’t need “more hustle.”
They need support that actually works together.
Why an Integrated Model Matters for This Industry
For service-based founders, money, marketing and people are deeply connected.
Marketing decisions affect cash flow
Hiring decisions affect capacity and burnout
Financial stress impacts visibility and consistency
Avoiding numbers leads to reactive growth
When these are managed in isolation, founders stay stuck in survival mode.
Our integrated model allows you to:
Make financial decisions that support sustainable growth
Align marketing efforts with real capacity and margins
Build support around you without losing control
Reduce overwhelm by working with fewer, better-aligned partners
How Twenty32 Supports Coaches & Consultants
Fractional Financial Support (Bookkeeping, Controller & CFO Services)
We meet you where you are financially — and grow with you.
Financial Services may include:
Fractional bookkeeping (monthly, ongoing)
Financial cleanup and systems setup
Controller-level reporting and oversight
Cash flow visibility and forecasting
Fractional CFO support and strategic planning
Owner pay and profit planning
Tax-ready financials and coordination with your accountant
This isn’t just about compliance.
It’s about helping you understand your numbers without fear.
Digital Marketing Support (Visibility That Aligns With Capacity)
Many coaches and consultants market inconsistently—not because they don’t care, but because growth feels risky.
Marketing Support may include:
Social media management
Search engine optimization (SEO)
Content development and strategy
Digital advertising and SEM
Campaign planning aligned with cash flow
Long-term brand visibility, not short-term spikes
Campaign reporting and analytics
We don’t chase attention.
We build sustainable presence.
Fractional HR Management (Because Growth Involves Humans)
As soon as you hire, even one person, complexity increases.
HR Support may include:
Fractional HR Management
Contractor and team structure guidance
Policies, onboarding and documentation
Support with role clarity and expectations
Compliance-aware HR support for Canadian businesses
Founder support through people-related decisions
A listening ear when you need to vent
This helps you grow a team without carrying it all yourself.
We’re right there with you.
Why Coaches & Wellness Entrepreneurs Choose Twenty32
Our clients don’t come to us for one-off tasks. They come to us because they want:
Fewer moving parts
Alligned advice
Calm decision-making
Long-term partnership
Support that understands bother business and human complexity
We work best with founders who want:
Consistency over quick fixes
Clarity over chaos
Support without judgement
Rest assured that you're partnering with a company that values your time and excels in delivering prompt and effective solutions.
What you can count on from Twenty32
Your own Account Manager will always go to bat for you, keeping your best interests in mind in each area we work in and ensuring we remain true to your vision.
Customer Account Manager Team
Professional + Talented Team Members
Our team is built up of individuals who all share the same passion for their individual roles as they do for your collective business goals.
As part of our promise, we will continue to support you for as long as you need, ensuring that you are ready for whatever comes your way next.
Continued Support + Service
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book a session with us.
-
No. Many clients start with financial support and expand into marketing or HR as their business grows. Services are designed to work together — but are not mandatory as a bundle.
-
This work is best suited for founders with consistent revenue who are past the startup phase and ready to build sustainable systems.
-
We don’t replace your accountant. We often collaborate with them.
For marketing and HR, we may replace fragmented vendors with a more integrated approach. -
Investment varies depending on services and complexity. Most clients invest between $700 and $4,000+ per month, depending on their level of support.
-
Our services are best suited for founders who are past the startup phase and ready to build real infrastructure. This typically means consistent revenue, growing responsibility, and a desire to move away from reactive decision-making.
If you’re earning approximately $150k+ annually and feel like your business has outgrown DIY systems, Twenty32 is designed to support your next stage of growth.
-
Most coaches and consultants end up managing multiple vendors who don’t talk to each other — a bookkeeper focused only on accuracy, a marketer focused only on growth, and ad-hoc HR support when something breaks.
At Twenty32, our services are designed to work together. Financial insights inform marketing decisions, marketing growth aligns with cash flow and capacity, and people decisions are made with clarity around sustainability. This integrated approach reduces overwhelm and leads to better long-term outcomes.