Health & Wellness
Operational Support for Growing Health & Wellness Organizations
Running a health and wellness organization goes beyond delivering quality care.
It requires strong systems to support your people, your patients and the long-term sustainability of the business.
Health and Wellness businesses are built around:
People and schedules
Capacity and utilization
Consistency of care
Trust, compliance and professionalism
At Twenty32, we support health and wellness organizations with integrated financial, marketing and people systems — so growth is stable, compliant and sustainable.
Who We Work With
We specialize in working with:
Multidisciplinary wellness centres
Mental health group practices
Functional and holistic health organizations
Hybrid clinical / wellness models
Clinics and group practices
Many of our clients typically:
Employ or contract multiple practitioners and staff
Manage payroll-heavy cost structures
Care deeply about professionalism and trust
Want to grow without compromising care quality
They don’t need more pressure.
They need support systems that work together.
Why an Integrated Model Matters for This Industry
For service-based founders, money, marketing and people are deeply connected.
Staffing decisions affect capacity and patient experience
Marketing impacts scheduling, waitlists and cashflow
Payroll and overhead affect margins
Compliance affects risk and reputation
When finance, marketing and people systems are handled separately, owners are forced into constant reactive decision-making.
Our integrated model allows you to:
Understand margins and cash flow clearly
Align marketing with real capacity and staffing
Hire, onboard and manage people with confidence
How Twenty32 Supports Health & Wellness Businesses
Fractional Financial Support (Bookkeeping, Controller & CFO Services)
Health and wellness accounting requires accuracy, structure and context.
Financial Services may include:
Fractional bookkeeping (monthly, ongoing)
Payroll coordination and cost tracking
Controller-level reporting and oversight
Cash flow visibility and forecasting
Fractional CFO support and strategic planning
Capacity and utilization insights
Tax-ready financials and coordination with your accountant
We don’t just keep your books clean.
We help you understand how care delivery translates into financial sustainability.
Digital Marketing Support (Trust-Based Visibility, Not Volume)
Marketing in health and wellness isn’t about chasing attention — it’s about building trust.
Marketing Support may include:
Local SEO and search visibility
Content development and education based marketing
Website and conversion support
Long-term reputation and brand visibility
Campaigns aligned with staffing and availability
Digital advertising and SEM (when appropriate)
We help you grow without overwhelming your team or compromising care.
Fractional HR Management (Teams, Compliance and Capacity)
People are the core of every health and wellness business — and also the greatest source of complexity.
HR Support may include:
Fractional HR Management
Employee and contractor structure
Onboarding, policies and documentation
Role clarity and expectations
Compliance-aware HR support for Canadian businesses
Support through hiring, transitions and growth
A listening ear when you need to vent
This allows you to build a strong team without carrying HR risk alone.
We’re right there with you.
Why Health & Wellness Businesses Choose Twenty32
Our clients don’t come to us for one-off tasks. They come to us because they want:
Stable, reliable systems
Fewer disconnected vendors
Clear insight into margins and capacity
Long-term partnership, not quick fixes
We work best with founders who want:
Professionalism over speed
Sustainability over short-term growth
Structure that supports people and outcomes
Rest assured that you're partnering with a company that values your time and excels in delivering prompt and effective solutions.
What you can count on from Twenty32
Your own Account Manager will always go to bat for you, keeping your best interests in mind in each area we work in and ensuring we remain true to your vision.
Customer Account Manager Team
Professional + Talented Team Members
Our team is built up of individuals who all share the same passion for their individual roles as they do for your collective business goals.
As part of our promise, we will continue to support you for as long as you need, ensuring that you are ready for whatever comes your way next.
Continued Support + Service
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book a session with us.
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No. Many clients start with financial support and expand into marketing or HR as their business grows. Services are designed to work together — but are not mandatory as a bundle.
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This service is designed for organizations that deliver care through teams, schedules, and capacity. Our support focuses on operational stability, staffing, cash flow, and sustainable growth. Founder-led coaching and consulting businesses are supported through a separate service model tailored to their structure and needs.
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Yes. We support both clinical and non-clinical health and wellness organizations. Our role is to provide operational support — including financial systems, marketing, and people support — while working within the requirements and standards of your specific environment.
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Pricing depends on the size, complexity, and needs of the organization. Most health and wellness clients invest between $1,000 and $5,000+ per month, depending on the level of financial, marketing, and people support required.
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Yes. We support payroll coordination, staffing cost visibility, and planning related to capacity and growth.
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Many businesses end up managing multiple vendors who don’t talk to each other — a bookkeeper focused only on accuracy, a marketer focused only on growth, and ad-hoc HR support when something breaks.
At Twenty32, our services are designed to work together. Financial insights inform marketing decisions, marketing growth aligns with cash flow and capacity, and people decisions are made with clarity around sustainability. This integrated approach reduces overwhelm and leads to better long-term outcomes.