Marketing Services

Full-Suite Digital Marketing Services including Fractional CMO Leadership.

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Utilize Our Services in Your Business

Tactical Marketing Services

  • Social Media Management

  • Search Engine Optimization (SEO)

  • Website Copy and Content Writing

  • Digital Advertising

Strategic Leadership

  • Marketing Strategy & Roadmap aligned to business goals

  • Team leadership & mentorship

  • Channel, campaign & event strategies

  • Audit of existing efforts to optimize performance

request A FREE AUDIT
BOOK A CONSULT

Here’s How We Do It

Get In Touch

Book a consultation with us so we can gain a better understanding of yourself, your business and your short and long-term goals.

Get Started

We’ll introduce you to your dedicated team members, including an Account Manager who will work with you through your task-list.

Get Going

Begin to delegate the tasks you were bogged down with and begin to receive clarity from our team as we work on your business.

Fractional Marketing Leadership

Alongside our core marketing services, Twenty32 offers Fractional Marketing Leadership for businesses ready to take their strategy to the next level and inspire purpose in all the tasks completed. These services provide senior-level direction without the cost of a full-time hire and combine big-picture planning with day-to-day oversight. Here’s where we can support:

  • Provide leadership to your existing marketing team.

  • Align marketing tactics with your business goals.

  • Continually look for and evaluate growth opportunities.

  • Provide ongoing reporting to keep everything on track.

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Getting it Done

Our Social Media Management services help brands build a strong online presence and engage their audience effectively. We handle everything from content creation to performance tracking, ensuring your social media drives results. Our services include the following:

  • Developing a Social Media Strategy

  • Engaging your Social Communities

  • Generating Content for your Social Channels

  • Cross-Platform Management

Social Media Management

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Our Search Engine Optimization (SEO) services improve your website’s visibility, driving more organic traffic and higher search rankings. We optimize every aspect of your site to enhance user experience and performance. Our SEO services include the following:

  • Website Structure

  • Keyword Research

  • On-Page SEO Performance

  • Link Building

Search Engine Optimization

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Our Content Development services create high-quality, engaging content that connects with your audience and drives results. We craft compelling narratives tailored to your brand’s voice and goals to propel your business forward. Our services include the following:

  • Content Strategy & Planning

  • Blog Writing & Articles

  • Website Copywriting

  • Case Studies & Success Stories

Content Development

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When you’re ready to begin utilizing Digital Advertising services to promote your brand through search engines, social media, and websites, we’ll guide you through the process to ensure you receive a proper ROI. Our services include the following:

  • Pay-Per-Click (PPC) Advertising

  • Social Media Advertising

  • Search Engine Marketing (SEM)

  • Geotargeted Advertising

Digital Advertising

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 FAQs

  • Fractional Marketing Management gives your business access to experienced marketing leadership without hiring a full-time marketing manager. Twenty32 provides strategy, planning, campaign execution, and ongoing oversight — all tailored to your goals. This service is ideal for businesses that need expert guidance and execution but want the flexibility and cost savings of a part-time or outsourced solution.

  • A Fractional Marketing Manager oversees your entire marketing function. This includes:

    • Strategy and planning

    • Content calendars

    • Social media management

    • SEO improvements

    • Website optimization

    • Digital advertising and analytics

    • Brand positioning

    • Reporting and performance tracking

    They act as an extension of your team and coordinate all marketing activity for consistent results.

  • Fractional marketing is ideal for small and mid-sized businesses that:

    • Want to grow their online presence

    • Need marketing expertise but not a full-time hire

    • Lack internal marketing leadership or coordination

    • Need consistent content or campaign execution

    • Want a more strategic, structured marketing approach

    Clients often come from trades, coaches, consulting, SaaS, home services, healthcare, and professional services.

  • Our SEO services include:

    • Website content optimization

    • Keyword research and strategy

    • Technical SEO improvements

    • Local and GEO-specific SEO

    • On-page and structural optimization

    • SEO-optimized content writing

    • Analytics tracking and performance monitoring

    We focus on sustainable, long-term SEO improvements that help you get found on search engines — including AI search engines.

  • We structure your website content so AI engines can easily identify and summarize your services. This includes:

    • Clear service descriptions

    • Entity-rich content and FAQ sections

    • Structured headlines and subheadings

    • GEO-specific references (Calgary, Canada)

    • Authoritative, fact-based language

    • Internal linking for context

    • Content designed for AI “answer boxes”

    This helps platforms like ChatGPT Search, Perplexity, Bing AI, and Gemini reference your content directly.

  • Our social media services cover:

    • Content creation

    • Scheduling and posting

    • Engagement and community management

    • Brand voice development

    • Monthly content calendars

    • Analytics and performance tracking

    • Multi-platform strategy (Facebook, Instagram, LinkedIn, TikTok, Pinterest)

    We focus on consistency, storytelling, engagement, and brand growth.

  • Yes. Content writing is one of our core marketing services. We create:

    • Blog posts and articles

    • Website pages and landing pages

    • Social media content

    • Email marketing content

    • Ad copy

    • SEO-optimized content

    • Branding and messaging frameworks

    We write in your voice and tailor content to your audience and industry.

  • We manage campaigns across:

    • Google Search & Display

    • Meta Ads (Facebook/Instagram)

    • LinkedIn Ads

    • YouTube Ads

    • Retargeting and remarketing

    • Lead generation funnels

    • Local advertising for service-based businesses

    We manage strategy, creative, budgeting, audience targeting, optimization, and monthly reporting.

  • We provide clear, simple reporting that tracks:

    • Website traffic and conversions

    • Ad performance and ROI

    • Social media growth and engagement

    • SEO rankings and improvements

    • Content performance

    • Cost per lead / customer acquisition metrics

    We focus on real outcomes, not vanity metrics.

  • Both.
    We can create your marketing strategy — including brand positioning, messaging, market research, competitor analysis, and campaign planning — and we can also handle execution if you want a fully managed solution.

  • Yes. Many clients use Twenty32 as their fractional operations team, combining:

    • Marketing

    • Finance & Accounting

    • HR & People Operations

    This gives you one integrated partner supporting multiple business functions.

  • We work with a wide range of Canadian industries including:

    • Real estate & property

    • Trades and contractors

    • Professional services

    • E-commerce

    • Healthcare & wellness

    • Local service businesses

    We tailor your marketing approach based on your industry and target audience.

Chose the direction you want to proceed in. Through a short series of Discovery Sessions, our Team will develop three potential plans for you to chose from. Each plan is customizable, allowing you to ensure you receive exactly what you’re looking for.

Develop Your Plan

Start

Looking for help but unsure of where or how to begin? Not a problem! Take the “dip your toes in” approach and start slow. We can begin to take on a few tasks, offer some guidance and support where you need it most before we take our relationship to the next level.

Maintain

Ready to jump in with both feet? We will work with you to develop a services package, specifically tailored to suit your business’ needs. Gain access to our team of dedicated professionals on a regular basis without the headache of having to train your own employees or source multiple contractors.

Grow

Its time to ramp up your business and put your growth plan into action. We’ll continue to work closely together, building momentum off of your business plan and put in the additional preparation required to ensure that your business is ready to be taken to the next level.