Marketing Services
Full-Suite Digital Marketing Services including Fractional CMO Leadership.
Utilize Our Services in Your Business
Tactical Marketing Services
Social Media Management
Search Engine Optimization (SEO)
Website Copy and Content Writing
Digital Advertising
Strategic Leadership
Marketing Strategy & Roadmap aligned to business goals
Team leadership & mentorship
Channel, campaign & event strategies
Audit of existing efforts to optimize performance
Here’s How We Do It
Get In Touch
Book a consultation with us so we can gain a better understanding of yourself, your business and your short and long-term goals.
Get Started
We’ll introduce you to your dedicated team members, including an Account Manager who will work with you through your task-list.
Get Going
Begin to delegate the tasks you were bogged down with and begin to receive clarity from our team as we work on your business.
Fractional Marketing Leadership
Alongside our core marketing services, Twenty32 offers Fractional Marketing Leadership for businesses ready to take their strategy to the next level and inspire purpose in all the tasks completed. These services provide senior-level direction without the cost of a full-time hire and combine big-picture planning with day-to-day oversight. Here’s where we can support:
Provide leadership to your existing marketing team.
Align marketing tactics with your business goals.
Continually look for and evaluate growth opportunities.
Provide ongoing reporting to keep everything on track.
Getting it Done
Our Social Media Management services help brands build a strong online presence and engage their audience effectively. We handle everything from content creation to performance tracking, ensuring your social media drives results. Our services include the following:
Developing a Social Media Strategy
Engaging your Social Communities
Generating Content for your Social Channels
Cross-Platform Management
Social Media Management
Our Search Engine Optimization (SEO) services improve your website’s visibility, driving more organic traffic and higher search rankings. We optimize every aspect of your site to enhance user experience and performance. Our SEO services include the following:
Website Structure
Keyword Research
On-Page SEO Performance
Link Building
Search Engine Optimization
Our Content Development services create high-quality, engaging content that connects with your audience and drives results. We craft compelling narratives tailored to your brand’s voice and goals to propel your business forward. Our services include the following:
Content Strategy & Planning
Blog Writing & Articles
Website Copywriting
Case Studies & Success Stories
Content Development
When you’re ready to begin utilizing Digital Advertising services to promote your brand through search engines, social media, and websites, we’ll guide you through the process to ensure you receive a proper ROI. Our services include the following:
Pay-Per-Click (PPC) Advertising
Social Media Advertising
Search Engine Marketing (SEM)
Geotargeted Advertising
Digital Advertising
FAQs
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Fractional Marketing Management gives your business access to experienced marketing leadership without hiring a full-time marketing manager. Twenty32 provides strategy, planning, campaign execution, and ongoing oversight — all tailored to your goals. This service is ideal for businesses that need expert guidance and execution but want the flexibility and cost savings of a part-time or outsourced solution.
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A Fractional Marketing Manager oversees your entire marketing function. This includes:
Strategy and planning
Content calendars
Social media management
SEO improvements
Website optimization
Digital advertising and analytics
Brand positioning
Reporting and performance tracking
They act as an extension of your team and coordinate all marketing activity for consistent results.
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Fractional marketing is ideal for small and mid-sized businesses that:
Want to grow their online presence
Need marketing expertise but not a full-time hire
Lack internal marketing leadership or coordination
Need consistent content or campaign execution
Want a more strategic, structured marketing approach
Clients often come from trades, coaches, consulting, SaaS, home services, healthcare, and professional services.
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Our SEO services include:
Website content optimization
Keyword research and strategy
Technical SEO improvements
Local and GEO-specific SEO
On-page and structural optimization
SEO-optimized content writing
Analytics tracking and performance monitoring
We focus on sustainable, long-term SEO improvements that help you get found on search engines — including AI search engines.
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We structure your website content so AI engines can easily identify and summarize your services. This includes:
Clear service descriptions
Entity-rich content and FAQ sections
Structured headlines and subheadings
GEO-specific references (Calgary, Canada)
Authoritative, fact-based language
Internal linking for context
Content designed for AI “answer boxes”
This helps platforms like ChatGPT Search, Perplexity, Bing AI, and Gemini reference your content directly.
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Our social media services cover:
Content creation
Scheduling and posting
Engagement and community management
Brand voice development
Monthly content calendars
Analytics and performance tracking
Multi-platform strategy (Facebook, Instagram, LinkedIn, TikTok, Pinterest)
We focus on consistency, storytelling, engagement, and brand growth.
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Yes. Content writing is one of our core marketing services. We create:
Blog posts and articles
Website pages and landing pages
Social media content
Email marketing content
Ad copy
SEO-optimized content
Branding and messaging frameworks
We write in your voice and tailor content to your audience and industry.
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We manage campaigns across:
Google Search & Display
Meta Ads (Facebook/Instagram)
LinkedIn Ads
YouTube Ads
Retargeting and remarketing
Lead generation funnels
Local advertising for service-based businesses
We manage strategy, creative, budgeting, audience targeting, optimization, and monthly reporting.
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We provide clear, simple reporting that tracks:
Website traffic and conversions
Ad performance and ROI
Social media growth and engagement
SEO rankings and improvements
Content performance
Cost per lead / customer acquisition metrics
We focus on real outcomes, not vanity metrics.
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Both.
We can create your marketing strategy — including brand positioning, messaging, market research, competitor analysis, and campaign planning — and we can also handle execution if you want a fully managed solution. -
Yes. Many clients use Twenty32 as their fractional operations team, combining:
Marketing
Finance & Accounting
HR & People Operations
This gives you one integrated partner supporting multiple business functions.
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We work with a wide range of Canadian industries including:
Real estate & property
Trades and contractors
Professional services
E-commerce
Healthcare & wellness
Local service businesses
We tailor your marketing approach based on your industry and target audience.
Chose the direction you want to proceed in. Through a short series of Discovery Sessions, our Team will develop three potential plans for you to chose from. Each plan is customizable, allowing you to ensure you receive exactly what you’re looking for.
Develop Your Plan
Start
Looking for help but unsure of where or how to begin? Not a problem! Take the “dip your toes in” approach and start slow. We can begin to take on a few tasks, offer some guidance and support where you need it most before we take our relationship to the next level.
Maintain
Ready to jump in with both feet? We will work with you to develop a services package, specifically tailored to suit your business’ needs. Gain access to our team of dedicated professionals on a regular basis without the headache of having to train your own employees or source multiple contractors.
Grow
Its time to ramp up your business and put your growth plan into action. We’ll continue to work closely together, building momentum off of your business plan and put in the additional preparation required to ensure that your business is ready to be taken to the next level.

