Our Method
How We Work — Your Outsourced Fractional Team at Twenty32.
Our Process
1.
2.
System Setup & Clean-Up (If Needed)
Once we understand your business, we prepare the foundation for success. This may include:
Marketing
Assessing your brand, website, messaging, and digital presence
Ensuring platforms, analytics, and ad accounts are properly connected
Creating a content and campaign structure that aligns with your goals
HR
Reviewing current HR processes, documentation, and compliance
Setting up onboarding systems, job descriptions, and hiring workflows
Standardizing policies and people operations
Finance
Reviewing or cleaning up bookkeeping
Setting up financial systems and controls
Connecting software and automation tools
This phase ensures every area has a clear and organized starting point.
3.
Implementation & Ongoing Support
Your fractional team becomes part of your business. Depending on the service you choose, this may include:
Marketing
Campaign execution (digital ads, social media, email marketing, etc.)
Content creation, SEO, and website updates
Brand messaging development
Performance monitoring and optimization
HR
Recruiting and candidate screening
Onboarding and employee setup
Policy development
Ongoing HR support and compliance guidance
Finance
Monthly bookkeeping
Payroll coordination
Accounts payable/receivable
Month-end reporting
Controller oversight
CFO-level advisory
This stage is where the day-to-day work happens consistently, reliably and with a team behind you.
4.
Reporting, Tracking & Performance Reviews
Transparency is a core part of the Twenty32 method. We provide ongoing reporting tailored to each service area:
Marketing
Campaign performance reports
Website traffic trends
Lead generation metrics
ROI and attribution insights
HR
Hiring performance
Retention and turnover tracking
HR compliance audits
Culture and team feedback insights
Finance
Monthly financial statements
KPI tracking
Cash flow updates
Budget vs. actual comparison
You always know where things stand with data, clarity and actionable insights.
5.
Strategic Planning & Continuous Improvement
Your needs evolve — and our support evolves with you.
We help plan future hires, brand direction, product launches, budget cycles, and operational improvements. At this stage, we:
Identify opportunities for growth
Address challenges before they become problems
Improve workflows, systems, and processes
Align Finance, HR, and Marketing so they support one another
This is where the “fractional team” model shines — you get ongoing expertise across multiple departments, all aligned under one strategy.
6.
Discovery & Assessment
We Start With You.
We begin every engagement with a free discovery call to understand your business: your industry, current challenges and where you dream of going. This gives us the full picture — what’s working, what’s broken and what needs clarity.
Finance & Accounting (bookkeeping, reporting, cash flow, workflows)
Marketing & Growth (strategy, brand presence, campaigns, website performance)
HR & People Operations (hiring, onboarding, policies, team structure)
We identify gaps, inefficiencies, and opportunities — then recommend a service plan that matches your stage of growth.
Flexible Support That Scales With You
As your business grows, changes, or pivots, you can adjust your level of service at any time. Whether you need:
More bookkeeping support
A quarterly marketing push
HR help for a new round of hiring
Controller/CFO strategy
A redesigned website or brand update
Updated employee policies
…we adapt. You get the right level of support exactly when you need it, without long-term staffing commitments.
Why the Twenty32 Method Works
One partner, multiple specialties: finance, marketing, and HR all aligned.
Built for Canadian businesses: local compliance, industry knowledge, and regional expertise.
Cost-effective: a full team for less than one in-house hire.
Scalable: support grows as your business grows.
Clear processes and reporting: no confusion, no broken systems, no guesswork.
Strategic + operational: we handle both the day-to-day and the high-level planning.
We provide tailored solutions to enhance financial management, drive revenue growth, and optimize operational efficiency. Our expert team delivers actionable insights and strategic support, ensuring your business achieves sustainable success and maintains a competitive edge in the marketplace.
Professional & Managed Services
By developing tailored strategies, optimizing customer acquisition, and refining processes, we help clients achieve sustainable growth. Our focus is on delivering actionable insights and measurable results, ensuring long-term success and competitive advantage.
Growth Consulting
At Twenty32, we’ll help you rethink and redesign business workflows to dramatically improve performance measures like cost, quality, and speed. By eliminating inefficiencies and leveraging technology, we aim to streamline operations, enhance productivity, and drive significant organizational change and growth.
Business Process Reengineering
Why partner with Twenty32?
Client-Focused
The success of our clients is at the top of our priority list, and they know it. When you share your vision with us, we’ll commit to getting it done.
We Keep it Simple
Our success is driven by that of our clients. We want to propel you past your business goals as smoothly and quickly as possible.
Loyal Partners
Rest assured that you’re partnering with a company that values your time and excels in delivering prompt and effective solutions.
Passionate About Growth
We love working alongside our clients, and reaching new levels is what drives us.
Embracing Twenty32 can be a catalyst for transformative growth and help your company navigate the complexities of today's business environment.